Style Guide
Reference for the Star Mountain Capital website: colour tokens, type scale, spacing, buttons, forms and the reusable v58 components. Every value is bound to a Webflow variable.
Colour tokens
SMC Color collection. Brand and neutral swatches below; components use the semantic aliases, which switch automatically inside dark sections (On Dark variable mode).
Brand
Neutral
Semantic aliases
Dark sections re-theme automatically
Classes background-color-navy, background-color-deep, background-color-hero, section_page-hero and cta-band apply the On Dark mode: headings turn white, muted text 75% white, accent light blue.
Type scale
Playfair Display for display and headings, Libre Franklin for body and UI. Headings carry no colour or margin; they inherit, and layout gaps handle spacing.
Specialized asset management firm focused exclusively on the lower middle-market.
Star Mountain capitalizes on the opportunities in the large and fragmented U.S. lower middle-market.
The Firm is 100% employee owned with 100% of the full-time team participating in the profits of our funds.
In addition to its full-time team, the Firm is supported by 40+ Senior Advisors / Operating Partners.
Past performance is not indicative of future results.
Rich text inherits the body colour and relaxed leading used across Media Center posts and team bios.
Spacing, radius and shadow
SMC Space collection. Section rhythm and gutters are fluid (clamp between the min and max tokens); everything else steps along this scale.
Radius/Card 8px · Radius/Button 4px · Radius/Input 6px · Radius/Pill · card shadow 0 8px 32px rgba(0,0,0,.06)
Buttons, links and form fields
One size, four styles. Arrow labels are plain text (Label →).
Reusable components
Built once as Webflow components with props, then placed on pages. Nav, footer and the home hero are built with the homepage.
Section head — left / centred
Citizenship
Section head with eyebrow, heading and supporting text. Max width 720px.
Senior Advisors & Operating Partners
Centred variant for intros that sit above card grids.
Stat row — light / on dark
Cards — icon / meta / list
Direct Investments
Debt and equity invested directly into established U.S. lower middle-market operating companies.
Provider of Skilled Contract & IT Resources
Meta card: kicker, title and text, with an optional link cue. Used for portfolio tiles, numbered steps and post cards.
Read more →Why Star Mountain
- Retiring demographics.
- Valuation arbitrage between smaller and larger businesses.
- Lack of solutions-based capital alternatives for these businesses.
Story Card — base (16:9 thumbnail)
Image, title, rich-text summary and a CTA link. The CTA is stretched over the whole card, so the card is clickable anywhere.
Story Card — Logo variant
For publication logos: the media area gets padding and a white background, and the image is letterboxed (contain) instead of cropped.
CTA band
Submit an Investment Opportunity
Share an opportunity with our origination team and we will be in touch.
Callout & disclosures
General Inquiries
Callout block with a 3px accent rule. Used for vision statements, contact notes and summaries.
Disclosures: legal copy set small and muted with a divider above. Past performance is not indicative of future results.
Accordion
Brett A. Hickey
25 years of U.S. LMM private equity, private credit and secondary fund investment experience
Construction Management for Public & Private Infrastructure
ATLANTA, GA
1201 Peachtree St NE, 1st Floor, 30361
Timeline text